Dr. Arunotai Pongwat received her Doctor of Hotel and Tourism Management degree from the Hong Kong Polytechnic University in Hong Kong SAR, China. She works as a lecturer at College of Arts, Media and Technology, Chiang Mai University, Thailand. Her research and teaching interests include digital technology in hospitality and tourism management, tourism experience design, smart destination, digital marketing, co-creation tourism experience, and other topics in the digital marketing communication area. She applies her expertise to several projects in local communities in Thailand. For instances, digital content creation for tourism attractions, the IT implication in sustainable tourism destination development, etc.